Creative direction.
I work with fragrance and luxury houses as a creative and strategic director, from concept to creative sign-off.
What that covers
Concept and creative territory
Where the fragrance sits before a single material is chosen.
Naming and narrative
What it is called, and the story the bottle has to carry.
The brief to the perfumer
Translating a commercial intention into something a perfumer can actually compose against.
Creative sign-off
The final judgment on whether what came back is the thing that was asked for.
Advisory
Positioning, launch strategy, market entry and expansion. Working across the United States, the Middle East and Europe.
Discretion is part of the arrangement. I do not name the houses I work with, or the perfumers, and I do not use the advisory work to promote anything on the review side.
How it works
Advisory engagements run through Malek Signature Group.
Malek Signature GroupSpeaking and press
Panels, talks, moderated conversations and commentary across the industry.
Start a conversation
Every engagement begins the same way, with a conversation about what you are actually trying to build.