Content for your channels.
Not a post on my feed. Vertical video and photography produced for fragrance and beauty brands to run on their own accounts and in paid media, shot to your brief and licensed for advertising.
What you get
Vertical video, 9:16
Hook-led, shot for sound-off viewing and built to survive a crop to feed or story.
Product-in-hand demo
Spray, texture, bottle detail and wear — the shots a product page cannot fake.
Founder and expert voice
A named critic explaining why a fragrance works, not a script read to camera.
Still photography
Bottle and lifestyle stills from the same session, so a shoot serves more than one channel.
Five languages
Briefs taken and delivered in English, Spanish, French, German and Romanian.
Ad-ready cutdowns
Six, fifteen and thirty second versions, so media buying is not waiting on an edit.
A critic who films, not a creator who was sent a bottle.
Most fragrance UGC is someone describing a scent they met that morning. I work from a collection of more than two thousand bottles, so the copy holds up: what a material actually does, how a launch sits against its own house, why a note reads differently in Gulf heat than in a New York winter. That is the difference between content that fills a slot and content a brand can put spend behind.
I am based between the United States and Saudi Arabia, which matters if your launch has to work in both.
How it runs
1 · Brief
You send the product, the angle and any claims that must or must not appear.
2 · Shot list
You approve the concepts before anything is filmed, so nothing is a surprise.
3 · Delivery
Raw and edited files on the timeline we agree, with rush available.
4 · Revisions
One round included, on the edit rather than a reshoot.
Usage and rights
Licences are quoted per campaign rather than bundled invisibly into a day rate, so you know exactly what you are buying: organic use on your own channels, paid amplification, whitelisting under my handle, and term length. Perpetual and exclusive are both available and priced as what they are.
Where a piece is produced under a paid agreement, it is disclosed as advertising wherever the platform requires it. That protects your campaign as much as my audience.
The part only this category gets
For fragrance and grooming the content can also go out through @TheBennScented, an audience of more than 250,000 that came specifically for fragrance criticism. A recommendation there is not generic reach: it is the audience your category is trying to convince.
It is quoted separately from the content, on selected campaigns, and it is never bundled into a production rate by default.
How distribution worksStart a project
Tell me the product, the market and roughly when you need to be live. I will come back with a shot list and a quote, or tell you honestly if I am not the right person for it.
Enquire about UGC